Digital Marketing

2014 was the year when brands that were present on Facebook faced a problem of declining reach. It was not a technical error but the Facebook decision to slash down the organic reach in lieu to maintain quality standards of the social media platform. The condition even worsened in 2015 when organic dipped even further … Continue reading “Should You Invest in Facebook Ads for Your Business?”

Twitter is the second most popular social networking website after Facebook, it has a user base of 310,000,000. It is the most preferred social media platform for brands to communicate and they are in a constant war as far as a number of followers are concerned. Big brands do opt for Twitter but they aren’t … Continue reading “How to Fetch More Followers On Your Twitter Account?”

Mark the date April 21, 2015, when the world will be exposed to Google’s disastrous Mobilegeddon. No that is not the name of a natural calamity but a calamity of the internet world where websites that are not optimized for mobiles will have to face Google’s wrath. In order to provide better user experience, Google … Continue reading “Mobilegeddon Begins Now”

William Shakespeare gave the quote, “Whats is a name?” but we say that everything is in that name. It is important to think of the best possible name for your brand because that is the first impression of the brand. Imagine why Apple adopted the name Apple being a computer company. There is nothing weird … Continue reading “Tips To Choose An Effective Brand Name”

If you own a website then you definitely might be a close observer of Analytics for your website. In Analytics there is a metric known as “bounce rate” that defines whether your audience feels that your website is worth an action or not. Higher the bounce rate lower the audience takes an action on your … Continue reading “6 Ways to Reduce the Bounce Rate of Your Website”

Facebook is the most popular Social Media website on this earth and the end of the year 2014 saw a lot of changes as far as Facebook Pages are concerned. Organic reach dipped and that gave a rise to the Facebook Advertising, this step was also to benefit the users with showing only relevant ads … Continue reading “Do You know That Facebook Ads Feature a Relevance Score Which Helps You to Assess The Ad?”

Hashtags were originated on twitter and it is a way by which users categorize their tweets following a particular theme. If a user wants to tweet about something like an event then he is likely to look at other tweets that have the hashtag related to that event. If you use a hashtag you can make … Continue reading “The Power Of Hashtags”

With the increasing pressure to perform your best and always be at the top, no matter what the cost – gives rise to the tendency of multitasking, be it in modern offices, or a very competitive college course or the rat race among students to come out as best of the lot. Even though it … Continue reading “40% of Productivity Gets Lost by Multitasking. How to Avoid It?”

E-Commerce businesses have the advantage of engaging with their customers in a better manner, thanks to social media. According to the recent statistics, men and women use social media sites equally. It’s not just the youth that is active on social media; rather, people from different age groups are active on social media, especially Facebook … Continue reading “Boost E-Commerce Business Sales with These Effective Social Media Strategies”

Of late, almost all businesses have come to realize that they cannot function on the Internet without an effective content strategy. In fact, content has come to rule the Web and it is only here to stay. Perhaps, it will prove to be an effective marketing strategy as long as there is the Internet. However, … Continue reading “Content Marketing Trends to Follow”

Brand reputation is something that shouldn’t be ever underestimated. In fact, often entrepreneurs fail to realize the fact that brand name is one of the most valuable assets to the business/company. Your brand defines your business, your professional character and reputation. It’s a brand name that equals to your sales and gradually the profit. If … Continue reading “4 Mistakes Your Brand Should Avoid”

Are you looking for different ways to attract new customers? Have you been facing issues in developing and implementing digital marketing strategies? Is budget a limitation for you to approach a digital marketing company? Then we have the perfect solution for you!! Systematix brings to you a FREE live event that will help you to … Continue reading “Live Event: How to Kick Start Digital Marketing for Your Small Business on Your Own”