Transforming Home Loan Experience of Customers Through Digital Transformation
Softude, an IT service company, helped transform a traditional banking and financial institution into a digitally-focused organization that prioritized customer experience. By leveraging their expertise in the BFSI industry, Softude developed digital solutions to simplify internal processes and provide convenience to customers. The client, offering home loan services, faced challenges due to manual operations, extensive paperwork, and slow customer service. Recognizing the need to adapt to changing customer preferences, the client sought to improve their operations and provide digital services.