Want to deliver a seamless, connected, and personalized experience to your customers through your website? Try Kentico Xperience 13! This digital experience platform has new features to set marketers and developers up for the digital future ahead. Excited to explore those features and their benefits for your business? Read the post till the end to get your answers.
Kentico is a platform that gives businesses the best of digital marketing, eCommerce, and content management. In one word, Kentico is a CMS platform, just like WordPress, that lets you build a modern website, eCommerce stores, etc. The popular CMS platform works on ASP.NET, one of the latest technologies in web development, and Microsoft SQL Server.
Kentico Xperience 13 is the latest edition in the family with on-premises and in-the-cloud features. There is more to explore.
Also, known as .Net Core, the new CMS is equipped with the next-generation full-stack web framework. With .NET 6, the developers' work becomes easy as they have to write less code. Additionally, they can build custom libraries and MVC sites with ease. It also lowers the computing costs for the websites running on the cloud. Another advantage of .NET Core is debugging code which is faster and simpler with it.
Not only for developers, but this open-source framework is advantageous for businesses as well. How?
The framework has a separate interface for the website’s front-end and back-end side of the admin. This means the website will have only what’s necessary from the users’ perspective like loading time. Websites build on Kentico 13 are also capable of processing tons of traffic without utilizing the number of resources. All these factors help marketers keep the website’s SEO game to the point.
Rather than spending hours on building and managing complex workflows, marketers can invest their time in offering personalized customer experience. All credits go to the automation feature of Kentico 13. It has drag and drop feature to help marketers build workflow quickly.
They can even copy the entire workflow or save it as a template for later use. Furthermore, Xperience cuts dependency on the developers to run A/B testing of emails directly. Now, marketers can do it as well.
If your website contains pages, elements, and sections that don’t require new content, this feature of Kentico 13 Xperience is very helpful. You can reuse the content already on your website using a content tree in 3 simple ways:
• Through linked node interface, these interfaces allow you to link a new page or object with the previous one and update the content
• The related pages tab allows you to use related pages on your website
• Page type field to use ad-hoc related documents
Just update the content in one section, and all the related pages will be updated automatically. You can also copy-paste the widgets and their content wherever require without worrying about SEO.
Kentico Xperience 13 lets you leverage the power of voice assistants like Amazon Alexa or Google Home through an integration tool. Kentico Enterprise and Virtual Interoperability Network, also known as KEVIN, is used to control the admin interface.
The main purpose of this tool is to make your website accessible to disable users allowing them to access the website through voice commands. You can even add these commands in the native language of users thus giving them a high level of user experience.
With 13 Xperience, users don’t have to face a challenge while working with Kentico. This new version brings together the marketing users, analytics users, CRM specialists, and technical users to expand the capabilities of Kentico with easy extensions. Some of these extensions are Constant Care, Search, Siteimprove ( Basic and Premium), Connect, and Compare. Professionals can connect a variety of CRM systems with Kentico forms using any of these extensions. Kentico is also planning to add SEO tools extension to ease the work of marketing professionals.
Developing web applications on the model-view-controller architectural pattern is easy with Kentico 13 Xperience. The new version has an MVC development environment with full-blown features such as dynamic routing, page builder, and pre-built widgets. There is also an integration feature to synchronize the existing integration to Zapier, REST API with Kentico Pages, and Objects. These features are cost and time-saviors for developers.
No more manually mapping the page URLs to controllers as Kentico 13 Xperience introduced an automatic way to do it. Content-tree-based URL routing mode in the new version of Kentico automatically generates the page URLs depending on the page type and where they are located in the content tree.
Hiring the best Kentico web development company can help businesses leverage these features to their fullest potential. If you are confused about what benefit these features of Kentico would bring to your business, check the next section.
Whether you are developing a mobile application or web application or IoT application using Kentico Xperience 13, you do not have to worry about its future capabilities. The new version gives the flexibility to scale the applications based on current business requirements.
Kentico 13 Xperience is built to provide businesses with the tools they need to create engaging and personalized experiences for their customers. The platform offers features like enhanced personalization, A/B testing, and marketing automation, which allow businesses to tailor their content and promotions to individual customers based on their preferences, behavior, and location. This helps businesses create a more engaging and memorable experience for their customers, which can lead to increased loyalty and repeat business.
For the marketing and sales team of your business, Kentico is a revolutionary platform. It offers built-in analytics to give valuable insights on sales, customers, and their marketing campaigns. These insights are available at one click and open the doors to new business opportunities.
Marketers can do a lot more like updating the page, creating a page with existing content, or designing website sections without the help of developers. Kentico’s reusable content feature helps them perform these operations and keep the content relevant and updated for users.
Xperience 13 makes the Kentico CMS development not only easier but faster than before. Thanks to its wide range of tools and such as a drag-and-drop interface, built-in debugging and testing tools, and automated deployment capabilities.
By providing organizations with the tools to manage customer data securely and effectively, Kentico 13 Xperience ensures that businesses can meet regulatory requirements with ease. With GDPR compliance, data encryption, and secure hosting, businesses can rest assured that their customer data is protected, and privacy is safeguarded.
Another standout feature of Kentico 13 Xperience is its scalability and future readiness. This content management system provides businesses with cloud-native deployment, allowing them to leverage the scalability and dependability of cloud infrastructure. This means that businesses can effortlessly manage increased traffic and handle evolving demands as their business grows.
Softude is the best Kentico web development company you’d find in the industry. We bring a range of Kentico development services such as website design and development, integration and customization, migration, and upgrade to new Kentico versions, support, and maintenance of Kentico-based solutions. For any consultation or assistance, feel free to connect with us and get the experts’ help at your convenience.
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