Gone are the days when organizations had to depend on loads of paperwork that could be handled from a specific physical space. In this volatile business era adapting to the changes to your organizational processes becomes important to cope with the competition. If in this competitive environment you are still relying on traditional approaches to carrying out business operations, it means you are pulling your business behind your competitors in terms of speed, accuracy, management, efficiency, and output. Moreover, if so, you might have experienced the drawbacks of traditional business methods during the COVID-19 pandemic. Businesses lacking digitization had to close their operations completely during this period and thus had to bear heavy losses.
Well, most organizations and businesses have now understood the need for incorporation of digital technology as the danger of COVID-19 is still there across the world and every business owner or startup wants its business to stay in continuity no matter whatever may be the condition. This is possible only with the help of digital transformation technologies.
Digital transformation is not a strange term anymore as, according to a recent survey, more than 70% of organizations are aware of the benefits of digital transformation and have framed a well-planned strategy for it. Before we study its benefits, let’s understand a bit about digital transformation.
What is Digital Transformation?
Integration of digital technology in all areas of business is termed digital transformation. As a result of this integration, the fundamental method of business operations gets changed to a more superior and digitized way. Organizations pertaining to different industries are nowadays utilizing a large number of advantages of this transformation as it ensures that businesses have modernized processes, efficiency in workflow, strengthened security, and enhanced profitability.
Around 90% of the organizations are utilizing cloud technology to migrate data to it. Most of this migrated data is being utilized to replicate the existing business services in a digital form. But actually, digital transformation is beyond this replication as it can be transformative throughout the organization. It is creating a framework of technology to utilize digitized data and services into insights that are actionable in nature. And this framework has the capability to transform every aspect of your organization.
Digital technology transformation needs the usage of tools and technologies based on the internet to carry out various organizational processes to meet the needs of its stakeholders, customers, as well as business objectives. This is a sort of business transformation enabled by the incorporation of technology.
Why is Digital Transformation Essential?
Of course, being a business owner or startup, you want to stay ahead of all the digital trends in the industry so that your business can have complete competitive advantages. This transformation can amazingly change the way of operations of your organization. Processes, systems, culture, and workflow are part of all these operations. Each level and part of the organization is affected positively by bringing all the data together for more efficient decision-making and strategy implementation.
Digital technology helps incorporate artificial intelligence, machine learning, advanced processing, and workflow automation which help organizations effectively meet the demands of customers along with more business objectives.
Benefits of Digital Transformation for Businesses
There are a large number of benefits for the businesses ranging from effective decision making, workflow management, and automation of various processes to increase sales. Let’s discuss the main advantages offered by this transformation to businesses through Digital Transformation Consultants.
Improved Data Collection and Utilization
Most businesses nowadays involve the collection of huge amounts of customer data. The collection of customer data is one side, but the real advantage of this data for businesses is its analysis which can help move the business ahead. Digital technology transformation makes a system for collecting the correct data and utilizing it completely for higher levels of business intelligence.
With this, a way is created using which this raw data can be processed and translated by various functional units into deep insights throughout various touchpoints. A good analysis of collected data helps in producing a single view of production, operations, customer journey, finance, and opportunities.
It is important to assess how the customer data is being collected, analyzed, stored, and used as a part of this business process. When you are considering your technology support in the organization for this, you will surely want that such sensitive customer data traveling in and out of your customer relationship management software is secured and encrypted with a solid layer of data encryption technology.
As you assess the customer journey as your digital transformation part. You can consider exploring different options which enable your organization to enhance data privacy to provide better autonomy over their data. Customers are often concerned about how their data is being utilized. By framing strong privacy policies and their implementation, you can assure them that you respect their privacy and protect their personal data from being misused in any way. This assurance gives customers peace of mind and an option to change their minds over data privacy matters.
Great Resource Management
With the help of data transformation – Digital Transformation Managed Services, various business resources and information are consolidated into a single package of business tools. It also eliminates vendor overlapping by consolidating all the organizational resources such as databases and software. Transformation of business to digital space helps in the integration of applications, software, and database into a centralized repository that enhances business intelligence.
It is important to note that digital transformation is not a functional unit or department; instead, it is a process of digitization of business that includes every area of the business and leads to efficiency and innovation in processes across its various units. Ranging from marketing and sales to finance and HR, every field of an organization possesses sensitive data. Hence it becomes essential to secure and optimize that data wherever it flows while keeping the working process easier for the team so that finishing a particular job can not be too complex and time-consuming.
Better Customer Insights
Customer data collected by the organizations play an important role in providing customer insights which in turn helps understand the customers and their requirements. By having a clear understanding of customers and their needs, a business can frame effective strategies that are more customer-focused. Both personal data are also known as structured data, and social media metrics are also known as unstructured data. When combined together can offer effective insights to help in the growth of the business.
With good data insights, businesses can get more agile, personalized, and relevant information that is further utilized in framing business strategies.
Enhanced Customer Experience
A sound digital transformation strategy can not only enhance the efficiencies of your business processes but also offer exceptional experiences to your customers. This includes communication via emails or user portals, ease of accessibility to the users, digital products, and cadence with the help of which businesses expand their reach towards new prospects.
For digital experiences, customers usually have great expectations and therefore providing an exceptional customer experience is a new area for every business which has a great deal of competition. With customers having a lot of choices related to low prices, quick delivery options, etc., most Digital Transformation Companies nowadays are competing with one another on the basis of customer experience only.
According to a survey conducted by Accenture, customer experience is the new driver of continuous business growth, and an increase in customer experience with even a single point can result in millions of dollars in annual growth.
One of the major ways to stay ahead of the competition on the ground of customer experience is to assure your audience that you value the privacy of their data. You can offer control of the processes involved in the collection and usage of data to the users and enable them to make decisions regarding their data.
Improved Collaboration with Digital Culture
Digital transformation brings an innovative and digital culture to the working environment of the organization if adequate types of tools are offered to the workforce. Such tools offer a great way to collaborate for the betterment of organizational processes. Digitally equipped tools help organizations to move forward in an efficient way. For sustainability, it is crucial to promote a digital culture within the organization in which the team can have effective communication regarding the business projects. It also involves adequate training and learning of the team for upscaling the usability of the digitally equipped tools.
Organizations that adopt transformation to digital space experience more productivity, efficiency, and profitability. According to the reports of a survey from SAP Center for Business Insights and Oxford Economics:
- 85% of the digitally transformed organizations report an increase in market share.
- 80% of the organizations that implemented digital transformation report that there is an increase in their profits.
- 23% higher revenue is reported than the competitors by the leaders as they implemented this transformation.
Digital Transformation enhances the agility of organizations. Utilizing the various advancements in the software world, businesses can have increased agility and adopt continuous improvement strategies and improve their speed of reaching the market. This improvement in agility ultimately helps in quicker innovation along with clearing the pathway of improvement.
Appropriate technology tools that work collectively can help organizations streamline the workflow and thus increase productivity. As data transformation involves automation of almost all manual work and integration of data across the organization, which ultimately encourages employees or workforce to work in a more efficient way, this efficiency leads to enhanced productivity.
With the digital incorporation, organizations are now capable of exploring and taking advantage of new and innovative opportunities that otherwise were not possible. Companies can develop innovative products and services that were possible only in dreams earlier. For instance, gym equipment meant for personal use is now digitized in such a way that they provide on-demand instructions virtually to the users. We can also see the innovative products introduced by Amazon and Google that incorporate artificial intelligence in them and are capable of listening to user instructions as well. All these innovations have become possible just because of advancements in the digital space.
Speed to Market
The shorter life cycle of the product is another major benefit of this transformation process. This is a highly crucial thing for organizations manufacturing products that incur high manufacturing costs. Now with digitization, many of the processes are completely virtually, thereby cutting the time to market for each product, and thus the digital transformations make production more economical and profit-generating.
Better Decision Making
Organizations having all the operations and processes supported by adequate software solutions have the doors open for better visibility which helps in recognizing what works effectively and what should be improved for betterment. As digital equipment and tools are capable of real-time collection and processing of data, therefore concerned authorities or managers in the organization analyze the patterns and recognize the various opportunities and make decisions that can help enhance performance and productivity. Real-time and relevant data helps exceptionally in effective decision-making.
Understanding the importance of organizational as well as customer data collected, organizations have become more responsible for the protection of the data with the help of innovative security tools and software. Various software solutions have been developed to empower organizations so that they can prevent their system from cyberattacks and thus protect their sensitive data. This encryption and security have become possible with the incorporation of digital technology into the industries.
With an improvement in the digital infrastructure of your organization, you are inviting various exceptional advantages over your competitors, as digital infrastructure will help you to be more customer-focused and satisfy the needs of your customer base in a more personalized way. This means your audience would surely find your products or service more engaging or attractive than what your customers have to offer. More analyzed and personalized business strategies with the help of relevant digital solutions will help focus on the demand of customers, and hence your audience satisfied this way can drive great profitability to your business, and for this, all credit goes to the involvement of digital technology.
Challenges of Digital Transformation
In addition to the benefits, there are several challenges related to the implementation of digital transformation that every organization considering this process has to face. But if successfully handled and coped with those challenges, they can enjoy the wonderful benefits of digital technology. The various challenges are:
Resistance from Employees
There may be employees in the organization who may resist the possible changes required to be implemented for carrying out transformation. They may do so because of a feeling of insecurity about losing their jobs as they may not have relevant skills. If so, it is a big challenge for any organization as, without their cooperation, an organization can’t move forward. Also, insured employees may not be as productive and efficient as those satisfied employees.
To overcome this situation, organizations are required to adopt a customer-centric work culture where all the processes are flexible, keeping in mind the demands of the customers. This will help the employees understand the need to possess new skills to match the changing requirements of the audience.
Lack of Efficient Strategy and Clear Vision
This is a challenge if organizations don’t invest proper time and effort in framing the right transformation strategy. For framing the efficient transformation plan, there must be a clear vision in mind in relation to the objectives of the organization and their fulfillment with the help of digital solutions. A successful plan begins from a business perspective.
To overcome this challenge, there should always be clear business objectives for every project organization deals in. It must be ensured that those objectives are served by digital technology effectively.
Lack of Data Management Strategy
Another major problem that organizations face is the lack of an adequate strategy for collecting and utilizing customer data. Gone is the time when customer data related to interaction with them was kept in separate boxes.
It is essential to drag your customer data through an interconnected system together and have a clear and coherent image of all the interactions with your customers. This will facilitate decision-making to a higher level.
Rigid App Development Processes
If your organization’s app development processes are inflexible and take many months to release cycles, it will be difficult to implement data transformation processes and tools.
For this, implementation of agile technologies and processes is recommended as these can support frequent integrations and release of products. This product development can be iterated using the measure, build, learn model, which enables the release of new features frequently.
Being a business organization or startup, if you want to survive in the next decade in the market, it is essential for you to incorporate full-fledged digital technology with effective digital transformation services. By optimizing your business processes this way, you can provide an outstanding customer experience and enjoy great rewards in return in terms of improved productivity, efficiency, revenue, and profit.