Our client is a startup specializing in assisting multi-location brands with managing and analyzing their local advertising efforts. They provide tools that simplify launching and customizing ads, enabling brands to target local customers and boost sales effectively.
However, our client’s existing process for managing marketing campaigns, reports, and budgets was manual and disjointed, especially for brands with locations spread across multiple areas. This inefficiency was impacting the time, effort, and finances needed to manage marketing campaigns.
That’s where Softude stepped in to build a SaaS platform to streamline these efforts. This platform allows businesses to create, track, and analyze digital ad campaigns in one place. It supports various user roles, including super admin, parent company, brand owner, and franchisee participants, making local advertising management efficient and effective.
The platform automates campaign management for multi-location brands, saving time and effort previously spent on manual processes
The unified portal provides better insight into campaign performance across locations, empowering informed decision-making and enhancing overall control.
Quickly establish brand presence in new markets with streamlined advertising, gaining a competitive edge.
Ensure consistent advertising standards across all locations with centralized support and easy brand compliance.
Softude delivers high-quality code, and they're quick to identify and resolve any bugs or issues. With a keen eye for detail and a diverse range of in-house skills, they proved to be an invaluable partner.
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