Our client is a software development agency. They offer a range of services, including software and mobile app development, dashboard and web portal development, and software integration. With two decades of experience, they have built a strong reputation for trust and customer satisfaction among a diverse clientele from both public and private sectors.
Our client wanted to develop a marketing automation platform specifically designed for small businesses. These businesses often have limited budgets and resources, and doing all the marketing tasks themselves – such as running campaigns, finding leads, and managing social media marketing – doesn't yield the desired results. These tasks consume a lot of their time and prevent them from focusing on closing deals.
Softude developed an easy-to-use marketing automation software to let small businesses effortlessly manage prospects, create personalized email marketing campaigns, and connect with their audience on social media. The software also gives a quick overview of their marketing efforts, all in one place.
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Automating lead generation saved time of salespeople to nurture leads, resulting in more prospects and customers.
Marketing automation platform brought sales and marketers together, increasing collaboration between them while reducing the use of separate tools.
Analytics and reporting helped marketers get a better understanding of their customers’ journey and create personalized marketing campaigns.
Marketing automation software saved additional cost on marketing tools, helping small businesses spend money where it matters the most.
Softude's cost-effective marketing automation software allow us to offer powerful marketing tools to our clients without breaking their budgets. They see results, we stay competitive – it's a win-win.
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