Our client is a software development agency based in Australia. They offer a range of services, including software and mobile app development, dashboard and web portal development, and software integration. With 16+ years of experience, they have built a strong reputation for trust and customer satisfaction among a diverse clientele from both public and private sectors.
For small businesses with limited budget and resources, doing all the marketing tasks themselves – like campaigns, finding leads, and social media marketing– doesn't really get the results they hope for. It takes up a lot of their time and keeps them from focusing on sealing the deals. Our client decided to develop a marketing automation platform to address these issues of small businesses.
Softude developed an easy-to-use marketing automation software to let small businesses effortlessly manage prospects, create personalized email marketing campaigns, and connect with their audience on social media. The software also gives a quick overview of their marketing efforts, all in one place.
Automating lead generation saved time of salespeople to nurture leads, resulting in more prospects and customers.
Marketing automation platform brought sales and marketers together, increasing collaboration between them while reducing the use of separate tools.
Analytics and reporting helped marketers get a better understanding of their customers’ journey and create personalized marketing campaigns.
Marketing automation software saved additional cost on marketing tools, helping small businesses spend money where it matters the most.
Softude's cost-effective marketing automation software allow us to offer powerful marketing tools to our clients without breaking their budgets. They see results, we stay competitive – it's a win-win.