Live High School Sports Streams Drive 40% More Sponsor Deals for Local Brands

Know Our Client 

Our client is a media company who brings high school sports events to life. Their mission is to provide an exceptional sports experience to the fans. They also help local brands get widespread exposure by bridging funding gaps through event sponsorship and advertising opportunities.


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Behind The Scenes

Connecting with the active high school sports audience is tough for local brands. The videos of these games, usually handled by community TV, often lack quality and accessibility. Issues like the necessity for an on-site van limit thorough coverage. Some even resort to 'audio-only' webcasts with subpar quality. To tackle these problems, they needed innovative solutions to make the coverage better and connect more with the audience.

Softude’s Role

We came up with a simple solution that made things much easier. We created a high school sports broadcasting system that reduced the need for extensive equipment and staff. Now, capturing and sharing game footage, recording events in real-time, and making video clips is a breeze. The system manages both live and on-demand events, making high-quality sports videos accessible to everyone. It also connects sponsors with event audiences and keeps track of content, schools, playlists and reports through a user-friendly portal.


Less Investment


More Engagement


More Deals

Benefits in a Nutshell


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Softude totally transformed how we covered the sports. Our costs went down, there was a sudden spike in the viewers, and we even got really great sponsor deals through the platform itself.

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