Our client, a leader in the Consumer-Packaged Goods (CPG) sector, offers an AI-powered solution that integrates all sales channels. Their platform provides complete visibility, enabling data-driven decisions, improved in-store execution, and enhanced collaboration with distributors to drive sales growth.
Our client identified a major gap in data sharing and order management between distributors and retailers. Both parties faced challenges due to manual processes and unstructured communication over phone calls and WhatsApp. As a result, logistics costs increased for distributors, while retailers had to deal with repeat orders and missed business opportunities. Thus, they were exploring a solution for hassle-free order processing and easier market penetration.
Softude’s Role
Softude developed an order management app with native device features to enhance communication between retailers and distributors. Retailers can browse products, compare prices, check stock, and connect with sales reps for better deals through the app. Additionally, an ERP system was created for distributors to manage warehouse operations, inventory, and sales reps' activities, while syncing orders with the app in real-time. The ERP also provides analytics to help distributors create personalized offers for retailers.
10,000+
Retailers Managed
20%
More Growth Opportunities
50%
Cut in Operational Costs
Benefits in a Nutshell
01.
Instant Insight
Retailers gained insights into order history and could place repeat orders with a single click, saving time and ensuring smoother operations.
02.
Smooth Communication
Real-time chat and updates kept everyone in the loop, preventing miscommunication between retailers and distributors.
03.
Increased Sales
The solution created upsell and cross-sell opportunities with customized offers for retailers, boosting their sales potential.
04.
Increased Efficiency
The seamless order management solution and ERP improved operational efficiency, benefiting both distributors and retailers by simplifying the order process.
Client Testimonial
During our critical product launch, we needed a reliable partner to bring our ideas to life. The Softude team’s quick response, focused approach, and collaboration led to a successful outcome, and we're excited to develop new features together.
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