2 billion websites are on the internet. Do you believe that your basic, traditional website has the ability to capture the attention of your customers? We are 100% sure, that it won’t impress them. A website that does not improve with advancements in technology loses its place in the market.
For an enterprise website to stand out, business owners must embrace the latest enterprise web development trends that are ruling the industry right now. From cloud computing to artificial intelligence, there are a lot of buzzing technologies that focus on enhancing user experience, improving the efficiency of web applications, and making them more secure.
Top 10 Latest Enterprise Website Development Trends to Follow in 2023
Low-Code/No-Code for Quick Solution
Want to get a website built in a few hours, not in months? Low-code/No-code can make it possible. It is the quickest way to develop a website without needing a complete IT team for developing different website components.
Even you can build an enterprise-level website without knowing a single thing about code with low code or no code. This approach is a hot topic today and several businesses are taking advantage of it because of the following reasons:
• Easy drag-and-drop functionality for faster development
• Pre-built components in one place
• A visual interface for a better user experience
• Flexible as it can integrate existing systems and tools
• Maintenance support
If unsure about using this on your own, hire a low-code app development company. This will cost way less than traditional enterprise website development.
You cannot be available 24X7 physically to help your customers in need, but they expect you to be. Install a chatbot on your website to assist your customers, answer their FAQs, and connect them with the right executive in case of an emergency.
Opt for AI-powered chatbots as they are smart, intelligent, quick at problem-solving, and can easily learn from the human behavior on the other side of the screen. Other reasons to have them on your team are:
• Efficient handling of multiple customer interactions simultaneously, freeing up human agents to focus on more complex tasks.
• Understand the intent behind customer questions and provide personalized responses with the help of NLP and ML.
• Reduce the burden of doing repetitive tasks.
• Help to build brand loyalty and drive conversions.
• Helps in reaching a global audience by aiding customers irrespective of their location.
ML for the Power of Personalization
Gone are the days when you have to simply rely on assumptions and vague data to predict your consumers’ behavior and their next move. Machine learning gives you the power of prediction. It lets you predict the accurate user pattern, offer them a personalized experience, discover which pages can give you leads, website navigation paths, etc.
PWA for Native Experience
Don’t limit your organization's website to just one device, rather it should be compatible and work seamlessly across all devices be it a desktop browser or any other mobile device. Websites not compatible across multiple devices hampers your customers’ experience. They would quickly jump to another website increasing the bounce rate of your website.
A website built on progressive web app technology has 63% faster speed with a load time 4x faster than before. It adapts to changes on users’ devices like its screen or browser and even works offline. It does more, such as:
• Offers smooth navigation
• Responsive user experience
• Site Accessibility
• Low development costs
• Runs like a mobile app with no app store approval required
• Native like experience
Industry giants like Uber, Starbucks, and Spotify have already adopted this latest enterprise application development trend. When are you switching to it?
System overloading is one of the most pressing problems which negatively affects the cost and performance of enterprise web applications. Serverless is a cloud-native development model for enterprise web software that does not require you to involve in administration, provisioning, server upgrading, and management.
Everything happens on the cloud and not on a physical server which offers the following benefits to enterprises:
• Application scalability
• Easy traffic handle without manual intervention
• Improved agility
• No complex server management
• Reduces risk of potential security and breaches
• Built-in fault tolerance
Amazon, Microsoft, and Google are the top vendors that provide serverless architecture.
Invest on Cybersecurity
Your company’s crucial data and users’ privacy is always at risk of cyberattack. Around 64% of companies have already suffered revenue loss, reputation damage, and a decrease in customers because of it.
Make sure your organization doesn’t suffer the same thus investing in cybersecurity is of the utmost importance. Regularly update your software and plugins, add HTTPS and SSL certificates to your website, always choose a secure web host, add multi-factor authentication, put a web application firewall, etc. to safeguard your enterprise website.
Attract with Motion UI
Users expect more from a website than just valuable enterprise application development services and information. They want it to be more attractive and interactive. Motion User Interface plays a vital role here. It involves creating dynamic and interactive effects in response to user actions, such as hovering over an element, clicking a button, or scrolling down a page, setting a tone for your brand’s identity.
• Enhanced user experience
• Crystal clear user navigation
• Improved usability
• Increased accessibility
• Improved user retention
Give Voice to Your Website
The original purpose of creating a website is to interact with customers, however, we have been doing the communication through text and images. Incorporating a voice search feature into the website will give it a real voice to communicate with the customers.
It's nothing new but with the integration of AI and ML, the voice search capabilities are simply reinforced. They add a personalization and direct connection to the customers making them feel valuable. For enterprises, voice search integration pushes them higher in the SERPs.
Improve with AMP
How quickly your website opens matters a lot to your customers and search engines. If it lacks here, the impact on your website’s ranking and performance will be significant. Accelerated mobile pages are the enterprise web development trend that saves you here.
It offers a lightning-fast digital experience to the customers and at the same time decreases the bounce rate of your website.
Be Adaptive with Responsive Design
Almost everyone has a smartphone now and they prefer using it for almost every task, even searching for a service or product. Not having a mobile responsive website means you are losing the very first step to being visible to your customers’ eyes. Always prefer enterprise mobile application development. On the other hand, a dynamic website that fits every screen size makes an impact even in Google’s eyes.
In addition this, having a responsive website brings a lot of benefits such as lower development and maintenance cost, better-performing pages, low bounce rates, high conversation rates, and improved SEO.
Enterprise web development has come a long way and continues to evolve rapidly, adapting to the changing needs and preferences of online consumers. With a focus on optimizing the user experience, developers are constantly exploring new trends and technologies to stay ahead of the curve. As we look to the future, we can expect to see more innovative approaches to web development that cater to emerging devices and technologies.
By staying informed and keeping up with these trends, businesses can ensure that their websites remain relevant and engaging, providing users with the best possible online experience.