4,000 Feet on Street Managed by a Workforce App

A Need for Change

The company struggled with inefficient communication, relying on emails and calls with field employees for task allocation. The unstructured communication resulted in missed deadlines and unclear priorities. Lack of real-time tracking of field reps and delays in expense reimbursements further hindered operations. They sought a streamlined, integrated solution to improve communication, task management, and performance monitoring.

Softude’s Role

Softude created a tailored mobile app to address the challenges. The app streamlined communication, between the top management, cluster heads, regional managers, sales manager, field reps, and franchise. The workforce mobile application simplified task allocation and tracking, providing clear visibility of progress. GPS tracking helped monitor field rep locations, and automated reimbursement ensured timely processing of travel expenses.