Superior CX with Digitalization of a Leading Home Loan Lender

A Need for Change

As the banking landscape evolved with the advent of digital technology, customers’ expectations for convenient and seamless banking experiences left our client at a disadvantage. Lengthy paperwork and manual processing of loan applications caused inconvenience and wasted a lot of their customers’ time due to multiple visits to the banks.

Softude’s Role

In response to these challenges, our client initiated a digital transformation to build a digital ecosystem tailored to their tech-savvy customer base. Softude played a key role in developing both mobile and web applications. The mobile app enables customers to apply for loans, track their application status, make EMI payments, and raise inquiries. Meanwhile, the web app streamlines internal operations with features like a centralized dashboard, digital document management, credit evaluation tools, and the capability to approve or reject co-applicants and guarantors.