How Marketing Automation Software Boost Leads and Sales for Small Businesses

A Need for Change

Our client wanted to develop a marketing automation platform specifically designed for small businesses. These businesses often have limited budgets and resources, and doing all the marketing tasks themselves – such as running campaigns, finding leads, and managing social media marketing – doesn't yield the desired results. These tasks consume a lot of their time and prevent them from focusing on closing deals.

Softude’s Role

Softude developed an easy-to-use marketing automation software to let small businesses effortlessly manage prospects, create personalized email marketing campaigns, and connect with their audience on social media. The software also gives a quick overview of their marketing efforts, all in one place.