Live High School Sports Streams Led to 40% More Deals for Local Brands

A Need for Change 

Engaging the high school sports community has long been a challenge for local media and brands. Traditional coverage, often led by community TV stations, suffers from poor video quality, limited accessibility, and outdated production methods. The reliance on on-site vans and large crews restricts coverage to only a handful of games. In some cases, coverage is reduced to low-quality, audio-only webcasts that fail to capture the excitement of the event. To truly connect with this passionate and fast-moving audience, a more modern, flexible, and scalable approach was needed.

Softude’s Role

We came up with a simple solution that made things much easier. We created a high school sports broadcasting system that reduced the need for extensive equipment and staff. Now, capturing and sharing game footage, recording events in real-time, and making video clips is a breeze. The system manages both live and on-demand events, making high-quality sports videos accessible to everyone. It also connects sponsors with event audiences and keeps track of content, schools, playlists and reports through a user-friendly portal.