Our client is a leading retailer, operating over 100 stores across lifestyle, fashion, and hypermarkets. With a strong presence in the market, they aim to provide a unique shopping experience and expand their reach across the country. Their focus on quality and customer satisfaction has helped them become a well-known name in the industry.
Our client needed evidence-based answers to maximize each store's sales, find new outlet locations, and understand the factors influencing customers' buying choices. However, analyzing each store was a challenge due to fragmented systems. They required a solution to gain a holistic overview of the stores' performance and achieve their target of 4x growth in sales and revenue.
Softude’s Role
Softude developed a custom data-driven solution. We segmented the state into clusters based on shopping habits and analyzed baskets to assess each store's performance at the shelf level. A custom dashboard was also a part of our solution. It gave a quick, clear view of store performance across various metrics.
4x
Revenue Growth
46%
Sales Growth
13
Hours Saved
Benefits in a Nutshell
01.
Granular Insights
Pinpointing shelves or product categories which are performing well helped our client optimize product placement in the stores and manage inventories.
02.
Better Performance Evaluation
The dashboard gave a clear overview of each store’s potential, helping our client act accordingly on further investment in stocks.
03.
Optimized Merchandising
Analyzing consumer behavior helped in optimizing strategies to increase impulse purchases among customers and boost sales.
04.
Strategic Expansion
By matching successful store profiles to new locations, the client was able to strategically plan the new stores.
Client Testimonial
Softude’s insights helped us improve store performance and make smarter decisions. The dashboard made everything clearer, and we've seen real growth since partnering with them.
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