Our client is passionate about helping individuals and organizations reach their full potential. They have a dedicated technology platform where customers can access personalized coaching, podcasts, eBooks, digital assets, assessments, and more for complete personal and professional growth. Their goal is to provide the tailored resources their customers need to grow and live a happy life. A Need for Change The client’s previous platform was basic and lacked the necessary features to effectively engage users and meet business goals. With limited functionality and user engagement, the platform wasn’t able to retain customers or deliver the experience the client envisioned. To meet the needs of a growing user base, the platform required a complete redesign with more dynamic features. Softude’s Role Softude stepped in to completely transform the platform. We took a two-phase approach: First, we revamped the design, added a custom subscription model, and integrated APIs for videos and podcasts, all while optimizing speed and performance. In the second phase, we helped our client shift to a product-based model, introducing features like an LMS, e-commerce options, and payment gateways to create a smoother and more dynamic experience for the users. Boost in Retention Increase in Revenue More Engagement The revamped platform provides a smooth, intuitive design that enhances user satisfaction and drives retention. With the shift to a product-based model, the platform can now scale effortlessly as the client expands its offerings and user base. New features, such as the custom subscription model, LMS, and e-commerce capabilities, have made the platform a more comprehensive and dynamic resource for users. The new tech stack has ensured faster load times, improved security, and the flexibility needed to support future growth. 35% faster recruitment and employee onboarding with a custom portal. Optimizing user experience of a crowdfunding website doubled user count and increased number of signups. 50,000+ downloads by rebuilding the mobile app for iOS and Android platform. Let's work together to bring your ideas to life and make a positive impact on your customers.
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Benefits in a Nutshell
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Optimized User Experience
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Scalable and Flexible
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Enhanced Features and Functionality
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Improved Performance and Security
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