Superior CX with Digitalization of a Leading Home Loan Lender

Know Our Client 

Our client is a leading Indian financial institution expanding its South Asian operations. With a diverse portfolio of financial products and services, our client offers a comprehensive range of solutions such as housing loans, land purchase, home construction loans, and flexible home renovation financing options.

Industry

Banking

Business Type

Enterprise

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A Need for Change

As the banking landscape evolved with the advent of digital technology, customers’ expectations for convenient and seamless banking experiences left our clients at a disadvantage. Lengthy paperwork and manual processing of loan applications caused inconvenience and wasted a lot of their customers’ time due to multiple visits to the banks.

Softude’s Role

In response to these challenges, our client initiated a digital transformation to build a digital ecosystem tailored to their tech-savvy customer base. Softude played a key role in developing both mobile and web applications. The mobile app enables customers to apply for loans, track their application status, make EMI payments, and raise inquiries. Meanwhile, the web app streamlines internal operations with features like a centralized dashboard, digital document management, credit evaluation tools, and the capability to approve or reject co-applicants and guarantors.

70%

Faster Loan Processing

50%

Increase in Employee Productivity

100%

Customer Satisfaction

Benefits in a Nutshell


Testimonial


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We are grateful to Softude for their dedication and expertise in guiding us through this digital transformation journey. We look forward to continuing our partnership with Softude as we innovate and grow.

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