Are you looking forward to launching your e-commerce store? Amongst various options available out there, Magento 2 serves to be one of the most popular choices for e-commerce development in the current times. In this post, we aim at offering insights into the main features and benefits of using Magento 2 for e-commerce development in 2021.
Magento 2 can be referred to as the latest version of the famous enterprise-grade e-commerce platform. The platform is utilized by over 200,000 online retailers across the world. As a matter of fact, it is estimated that around 1 in every 4 e-commerce businesses is using Magento 2 for its online presence.
Magento serves to be an open-source e-commerce platform while being one of the most famous e-commerce solutions across the globe. Featuring an impressive global network of over 315,000 developers, the platform is known to be leveraged by several merchants. At the same time, it also facilitates over $155 billion in gross merchandise volume annually.
The primary motive of releasing the version of Magento 2 is improving the user experience when compared with Magento 1. Magento 2 is known to be packed with a series of innovative features that enable large-scale enterprises to deliver top-quality shopping experiences to the end customers. Moreover, when compared with Magento 1, Magento 2 is easier and faster to load, delivers ease of use, and provides improved security features. The best part is that this version is highly customizable for improved convenience.
With the presence of innumerable developers all around the globe, the platform is extensively tested as well as improved over several years. You can come across an impressive host of extensions offering a comprehensive range of functions for improved results. Let us help you unravel why you should use Magento 2 for e-commerce development from the best web development company.
What’s New in Magento 2?
For a number of e-commerce stores out there, the all-new Magento 2 helps in adding relevant reasons to move to the platform from Magento 1. Magento 2 is available with a host of advanced features to enhance the experience. Here are some new features to look out for:
#Improved Default Search
Upon landing on any e-commerce store, a majority of customers perform the search action. Therefore, you need to enhance the search experience for the end-users. With Magento 2.4, the default search engine as present on Magento is no longer under the control of MySQL. Magento would now require you to install the feature of “Elasticsearch” on the respective server before advancing to Magento 2.4.
You can also come across other search engine options to be used on Magento 2. For instance, the Klevu search engine for Magento 2 is highly intuitive and delivers results in real-time. The best part is that the search engine is capable of working easily through common spelling mistakes. One of the premium features of this choice is that offers access to self-learning results on the basis of purchase history and user behavior.
#Robust Coding Architecture with Constant Upgrades
One of the most notable upgrades to Magento 2 is the level of consolidation that has been involved in the coding system. The modular code base of Magento has fully adopted the concept of HTML5. At the same time, there is an additional offering for CSS3. Moreover, the latest version makes use of MySQL 5.6 and PHP 5.5.x.
#Simplified & User-friendly Dashboard for the Admin
The upgraded dashboard of Magento 2 is helpful in offering the administrators much to love about the new platform. While it is not strikingly different from the first version, still it is distinct due to its user-friendly and simple admin panels.
#Impressive Media Gallery & 2-Factor Authentication
2-factor authentication helps in adding to the overall security of the Magento Admin account. Moreover, with the introduction of the completely revamped Media Gallery, the store admin can now look forward to searching, filtering, and sorting images faster in comparison to previous versions of the given platform.
To top it all, the all-new Media Gallery of the platform is integrated with the revolutionary Adobe Stock that allows you to access previews of stock images –directly from the Media Gallery.
#Advanced PWA Studio
PWA Studio can be referred to as the toolbox that comes with a set of innovative tools as well as best practices for developing PWAs.
#Native B2B Suite
Magento Commerce is known to be available with one of the most feature-rich and robust B2B platforms that you will come across anywhere. Some of its advanced features are:
· Faster ordering through CSV or SKU upload
· Custom catalogs and pricing
· Collection of payments in the form of checks, purchase orders, money orders, or wire transfers as well
· Selling with credit limits and on specific terms
· Ease of integration with leading ERPs as well as accounting software solutions
· Real-time, accurate inventory across the expansive supply chain
#Content Staging and Presence of Preview Environment
With the latest version, the developers can look forward to easily creating, previewing, and scheduling content as well as promotional updates –without the involvement of IT. Updates get automatically published while being removed at scheduled timings. Moreover, you can view the website with the respective future content in place –in real-time.
While a number of other e-commerce platforms have been designed for desktop first, and then, a mobile feature was added, the platform of Magento 2 has resulted in the paradigm shift. The platform takes into account the concept of mobile-first philosophy along wither other advanced features like SEO, product checkout, product views, and so more for creating a highly mobile experience.
With respect to e-commerce, Magento 2 adjusts as well as adapts how images, menus, checkouts, and other advanced features for creating the mobile experience that not only serves to be intuitive but also helps in converting. Themes in Magento 2 are easily customizable, touch-friendly, and offer advanced SEO benefits.
As you Hire Magento developers from a reliable Magento services provider, you get the most value and assured success implementing these Magento features.
If you are launching an e-commerce store using reliable website development services, here are some of the reasons why you should opt for Magento 2:
#Improved Performance & Scalability
Magento 2 is known to deliver access to improved performance in comparison to Magento 1. Moreover, the latest platform also features an advanced indexer for speeding up the respective query performance. The indexer is known to work towards updating data regularly while including users, catalog data, store, and prices, for improving the overall speed of the e-commerce store.
Magento 2 leverages the benefit of core integration with Varnish Cache. It is a popular HTTP accelerator technology that allows you to offer full-page caching for the e-commerce store. This helps in making web page loading significantly faster.
In case your website is taking more than 3 seconds to get loaded, then it is going to increase the bounce rate by around 50 percent. This is the reason why faster loading times area major benefit offered by Magento 2. It features lower HTTP requests –lower than most other e-commerce platforms out there. With an e-commerce store that loads faster, your customers will be enjoying a seamless shopping experience. This would eventually lead to an increase in the total sales.
#Effective Customer Persuasion
One major benefit of Magento 2 is that it offers provisions for multiple cross-sells and upsells for enhancing the shopping experience of the users. This, in turn, helps in increasing the overall potential of the respective order value. You can make use of the features of cross-selling and upsell along with price countdowns, stock availability, and free coupons & gifts.
With this advanced specification, you can also look forward to easily adding promotions to the respective checkout pages. This can help in boosting your sales potential while reducing the cart abandonment rate of the Magento store.
In addition to promotions as well as cross-selling efforts, Magento 2 helps in delivering seamless features for adding rich media –including videos for expressing the products in several ways for attracting more customers to make the purchase.
Do you wish to create a massive e-commerce store featuring over 500,000 products? With Magento 2, you can easily do it! Magento 2 is a powerful e-commerce platform that is capable of handling all your e-commerce store requirements. This includes the ability to handle a large number of orders in a simultaneous fashion, manage a large inventory, and offer access to multiple payment gateways.
The all-new platform of Magento 2 is powerful enough that it is capable of processing 39 percent more orders on a per hour basis in comparison to Magento 1 while loading up 50 percent faster as well. This also implies Magento is highly scalable while being capable of handling huge amounts of traffic quite easily. One of the major benefits of Magento 2 over Magento 1 is that it delivers around 51 percent faster end-to-end checkout time. This helps in significantly improving the checkout experience with the help of reliable e-commerce application development solutions.
With an increasing number of shoppers opting for mobile devices when it comes to online shopping, it is imperative to ensure that your e-commerce store is mobile-friendly. Moreover, with around 62 percent of smartphone users making an online purchase with the the help of the respective mobile device, e-commerce store owners are expected to ensure that the online stores tend to be easily accessible for the mobile users out there.
Magento has been developed responsively –by keeping the mobile platform in mind. It is also known to deliver a highly mobile-friendly check-out experience for end-users. The innovative Magento 2 e-commerce platform features reference themes depicting responsive designs. With this platform, you can look forward to designing as well as executing sites that can be browsed across all devices and also on different screen resolutions in an effective manner.
The entire admin panel of Magento 2 is touch-screen friendly. This helps in making the process of managing your online e-commerce store in a seamless fashion. The catalog of the e-commerce store also becomes easier to navigate –irrespective of the screen resolution or device being used. For optimized results for Magento 2 e-commerce development, you can hire services from a reliable open source development company.
#Advanced SEO Features
Research reveals that the primary source of ensuring traffic to any website in organic search. This is the reason why it is crucial to ensure a website is properly optimized. In such a scenario, Magento 2 offers access to a comprehensive range of advanced SEO features that you would require for your e-commerce store.
One of the most striking features of Magento 2 is that it has been designed by keeping SEO at its core. This allows e-commerce merchants to design SEO-friendly website structures, URL structures and ensure meta-implementation across the website. Additionally, the SEO features of Magento 2 allow e-commerce store owners to:
· Ensure the introduction of rich snippets for defining mark-up data on the respective product pages
· Set up & optimize XML sitemaps
· Get access to a series of advanced marketing features for raising the search engine rankings of the store
#An Impressive Community
Magento served to be an open-source e-commerce platform. Currently, it boasts the presence of over 315,000 developers all around the globe with over 250,000 e-commerce businesses leveraging the platform. There is the presence of a massive community available for support, customization, and development. When you are designing your e-commerce store with Magento 2, there will be no shortage of overall support. At the same time, you will also get access to an impressive library of third-party extensions for including any functionality to your e-commerce store.
Magento 2 is also known to offer support for a wide range of third-party integrations. This makes it possible to customize the respective e-commerce store –just the way you want it. The given set of third-party integrations also features famous payment gateways including World Pay, PayPal, Sage Pay, and Klarna. There is also the inclusion of marketing tools like Nosto& MailChimp along with other various famous web applications.
#Customizable Security Features
When you are using Magento 2, you can personalize several levels of advanced security permissions. Right from Google reCAPTCHA to login screens, PCI Data Security, and secondary password prompt, there are several security benefits offered by Magento 2 for the developers. This offers you additional defense against site attacks and unwanted security breaches.
With the help of features like 2-factor authentication, you can look forward to adding an extra layer of protection to the Magento store. You can choose a customized path for the admin area for stopping unwanted intruders. You can also leverage SSL for securing all the web pages. This offers the end customers confidence when they are shopping in your e-commerce store. This also keeps the online store protected throughout.
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Magento is known to actively monitor the platform’s security while periodically releasing advanced security upgrades to deal with all types of vulnerabilities in the given platform. The e-commerce platform offers access to documentation and advanced tools for helping developers & merchants keep the online store safe.
Magento 2 enables the integration of famous marketplaces like eBay & Amazon. This offers the e-commerce retailers the opportunity to create the omnichannel experience for allowing the respective products & services to reach out to a wider audience. This allows them to enjoy the ease of management as offered by the Magento 2 platform.
#Intelligence Searching Options
You can look forward to improving the customer experience even more by using intelligent search features as offered by Magento 2. You can easily filter products with the help of multiple search parameters and filters. Magento 2 is known to make use of distinctive search term clouds, recently viewed products, product reviews, product tags, and much more. This allows e-commerce merchants to customize the respective search terms with the help of auto-suggested terms.
Customers are known to search for what they are looking for as they land on the e-commerce store. This is the reason why as an e-commerce store owner, you should ensure that the search function is quick & relevant.
All businesses out there tend to be unique in their offerings. If you wish to stand out from the rest in the competition, you should aim at customizing your website. The revolutionary Magento 2 platform offers the opportunity to e-commerce store owners to ensure the ease of installations of various themes and extensions. It allows them to ensure custom ecommerce development of the entire website for catering to the specific needs of the end-users.
Magento turns out to be highly flexible as well as customizable. Using this platform, you can easily implement the one-step checkout process. This helps in reducing the subsequent checkout pages while helping customers to ensure swift checkout. At the same time, it also helps in reducing the overall checkout abandonment rates. You can include user-friendly features like quick view, provision of foreign currencies, and multiple languages for delivering optimized experiences.
Magento not only serves to be a leading e-commerce platform, but also delivers a host of benefits to merchants, customers, developers, and the community of affiliates alike. From small startups to large-scale enterprises, Magento 2 is the ultimate e-commerce store the choice for e-commerce business owners, developers, and marketers in 2021 and ahead.
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