Our client, a global leader in food processing, specializes in crafting delicious, nutritious breakfast and cereal products tailored to diverse age groups. Renowned for its globally distributed ready-to-eat cereals, the company has expanded its product line to offer a variety of flavors and nutritional profiles, catering to the diverse dietary preferences of customers. A Need for Change The client wanted to compare their food products with competitors in terms of taste, quality, packaging, and nutrition. They sought customer feedback on product recommendations, flavor preferences, and likes/dislikes. While social media offered insights, gathering data from scattered platforms posed a challenge in obtaining comprehensive feedback. Softude’s Role We gathered around 2000 messages about our client and their biggest competitor from different social media platforms (Twitter, Instagram, etc) over a month to understand how their customers feel about both brands. We also looked at publicly available data to get a complete picture of their experience and sentiments. Positive or negative feedback from the text-based words and emojis were analyzed using natural language processing. All the data was then visually represented using AI algorithms to show the most frequently used words by their customers. Boost in Sales Customer Satisfaction Boost in Brand Mentions Analyzing customer feedback from multiple sources, offered valuable insights on top breakfast options among customers. Real-time analysis helped identify the most common issue discussed topics in customers’ conversations and resolve it promptly. Categorizing sentiments such as positive or negative helped in aligning offerings with customer expectations.
Analyzing customers' top choice, preferences, and issues helped our client improve their product.
Analyzed and transformed unstructured data from text and audio-based interactions between medical practitioners to provide valuable insights for pharmaceutical advancements. Enhance employee experience with our HR chatbot—engaging, responsive, and just like a human HR. Early insights into machine’s health improved their lifespan and reduced warranty repair costs by 43%. Let's work together to bring your ideas to life and make a positive impact on your customers.
Know Our Client
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Benefits in a Nutshell
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Insightful Feedback
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Proactive Issue Resolution
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Enhanced Experience
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Product Improvement
Client Testimonial
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