Our client is a sportswear brand in the USA known for combining fashion and function in their tennis and golf apparel. Focusing on clean lines, premium fabrics, and modern designs, they aim to serve activewear customers who appreciate style and performance. A Need for Change The client faced significant challenges with their existing eCommerce website, which lacked the functionality and user experience required to meet customer expectations. One of the key issues was a high bounce rate of 73.68%, indicating that a majority of visitors were leaving the site without exploring. Furthermore, this highlighted the urgent need for a comprehensive website revamp to engage users, streamline operations, and improve overall performance. Softude’s Role Softude partnered with the client to migrate their eCommerce website from Shopify to Magento, addressing key challenges and enhancing functionality. This migration wasn’t just a technical shift; it was a comprehensive transformation designed to improve performance, usability, and aesthetics.
By leveraging Magento’s advanced features, we successfully reduced the website’s bounce rate from 73.68% to 29.26%. The revamped platform now delivers a seamless user experience, automated processes, and a visually appealing interface, making it a powerful tool for driving traffic and engagement. Increase in Return Visitors Reduced Bounce Rate Increase in Overall Traffic Improved visuals and streamlined navigation make the site more engaging and easier to browse, leading to a more satisfying shopping experience. By automating order management and linking the site directly with ERP systems, the client’s team no longer needs to manually process orders, ensuring faster and more accurate order fulfillment. Features like guest checkout, product comparison, and quick view options have simplified the purchase journey, increasing conversions. With access to business dashboards and sales reports, the client can make quick, informed decisions based on real-time data. The story of constructing a local advertising platform with a 1000+ monthly visitor base. How a website made robotic heart surgery easily accessible to everyone. A case study of a student management platform for automating processes, enhancing communication, and simplifying administration. Let's work together to bring your ideas to life and make a positive impact on your customers.
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79%
29.26%
83%
Benefits in a Nutshell
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Enhanced User Experience
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Efficient Order Processing
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High Conversion
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Real-Time Insights
Client Testimonial
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