35% Sales Growth with PWA-based Lead Management System

A Need For Change

As the dealership expanded its operations across multiple cities, managing leads and monitoring sales performance became increasingly complex. Most of their sales activities were handled manually, with no unified system to track the customer journey, from inquiry to purchase. The management team lacked real-time visibility into the sales pipeline, making it difficult to identify where leads were getting stuck, understand reasons for lost opportunities, or measure sales officers’ target achievements.

Softude’s Role

We developed a custom Lead Management System as a Progressive Web Application (PWA), providing a fast, reliable, and device-independent platform to manage the client’s entire lead process. The app enabled role-based tracking, real-time monitoring of leads, pipelines, and sales targets, and automated reporting. Intuitive dashboards gave sales managers a complete view of lead status, helped analyze performance, and provided instant insights into lost leads or bottlenecks. To ensure smooth adoption, Softude also offered structured training and change management support, helping the team move from manual processes to a fully digital workflow.