When businesses need to expand through web and mobile apps, it’s the user experience that holds great importance. The website and pages are just like our home. The factors like ease of navigation, readability, and interactivity matter a lot in offering a great end-user experience. Exceptional user experience and the user interface are what engage the visitors to the website. Attracting traffic to the website is the very initial step towards a successful business.
UX and UI design services are the mainstays for building engaging and attractive websites these days. Traditional web design services are no longer effective for businesses. The visual aesthetics and simple navigation are equally important as that of its content. The majority of the website’s credibility is measured by considering how rich its design and aesthetics are.
UX (User Experience) and UI (User Interface) both are website aspects that go side by side. Of course, these two have several differences in terms of their functions and factors.
UX is related to user preferences related to ease of usage of websites. It is the UX design where the whole journey of the user takes place and thus it decides how significant a website is as per its UX design.
UI is mainly about the interaction of the users with the website. A website may have many features, but the important thing is that does it have an attractive design? Factors like color palette, fonts, themes, etc. are collectively termed the UI of the web page. The main objective of using state-of-the-art UI is to attract visitors to your website.
UI and UX – A Crucial Pair for Website
UX and UI are complementary to each other and an outcome of a blend of both is an exceptional web design. An ideal UX design ensures that the expectations of the users are met consistently. And when we talk about UI design, it aims to make the design of a website look refreshing and rejuvenating.
UX and UI collectively have a huge impact on whether a user is interested in surfing the website more or not. It is observed that around 32% of users leave the website permanently only when faced with a bad experience.
Conversely, after a redesign, McAfee recorded around a 90% reduction in its customer support questions which is quite surprising.
It is also observed that around 57% of users will probably be refusing a website with poor mobile design.
Importance of UX/UI Design for a Business
An attractive website can drive users towards it over and again. Along with the quality of content, the design of the website has an equal effect on the engagement of the users. The users’ activities such as staying on your website or leaving it, depend upon the kind of user experience they are being provided. Both website design and content placed on the website together play a great role in the acquisition and retention of the customers.
Brand Reputation and Recognition
The visibility and recognition of your brand are highly affected by the wonderful design and visually viable aesthetics. Brilliant designs can represent your business the way you want. Strong customer relationships are the fruits of exceptional website design which further leads to enhancement in sales and ROI.
It is observed that before buying anything around 70% of the customers consider the looks of a web portal.
Reduces Development Costs
Look and feel are not the only aspects that UX involves; rather it consists of great research work accomplished by the UX designer collaborating with other designers and developers to come out with an alluring design. It is this talent of research that makes a qualified UX developer save costs and enhance leads and conversions.
As you know acquiring top positions on Google is the dream goal of any business. A good web design contributes to meeting this goal as well. Your website can have top positions if it has an engaging design, quality content, user-friendly features, and adequate loading speed. The more friendly the website, the more Google will like it.
Why Choose UX Design Services?
For UX Development an experienced UX layouting company can assist you with customized web design and development services. Making sure that your website has an exceptional user experience is not just a requirement but is helpful in enhancing business in many ways. UX designing is a kind of lawn where the whole content of the website resides.
You will need a variety of accommodations to contain the contents. You can start by analyzing the requirements of your content. Initially, by understanding the objectives of your users, you can have an idea of the features that your website must possess. There may be some design aspects that you need to avoid for maintaining the effective loading speed of your website.
Here are the reasons which will let you know the requirement of UX layout services
Retaining the Interest of Your Customers
An ideal front-end UX design always considers what your users need and expect from your website. It is important to explore whether your website offers them easily what they are looking for. Users must be able to navigate through your website without any difficulty.
It does not matter what device your users are using, it must be convenient to use. Even tiny features such as the CTA section, scrolling, search box, etc. have a great impact on offering the user experience. You can get help from a leading UX designing Website Development Company In USA and have exceptional front-end UX designs that can help you retain your customer base.
Reducing high bounce rates
The UX design of your website should be attractive enough to fascinate your users. A good UX design helps you take advantage of the ideal first impression. Irrespective of the devices used, if your website has an alluring design that seems attractive to users, they will be spending additional time on the website. This will result in a lowered bounce rate. According to the observations of Google Insights around 50% of users wait for just 3 seconds for a website to load otherwise they move ahead with the other options.
Increasing Sales by Impressing Your Audience
A good UX design implies that you will be facing rare incidents of refusing your products. It means UX design is highly important in enhancing your sales and thus ROI. As per Forbes, an ROI of around 9900% can be gained by investing adequately in the UX design features of a website.
Getting High Rank on SERPs
User experience is a vital factor in deciding your position on SERPs by Google Algorithm. Google’s aim is to offer users results that provide a great user experience and therefore it gives more importance to the websites having high loading speeds.
Why Choose UI Design Services?
While UX serves as a comfortable ground for content, UI ensures that your content has a lovely, alluring, and luxurious environment to get placed on the website. Users must have a welcoming feeling as they step into your website. A great UI design makes sure they get this kind of environment on your website. It is all about having such design components that eliminate the need for clicking again and again by users.
Qualified UI design professionals are highly experienced in offering user-friendly designs to your website and thus converting your users to leads. Around 200% of the conversion rate can be achieved with an improved UI. Below listed stats will give you an idea of the importance of UI to your website:
If your website is designed badly, around 38% of the users will lose interest in it.
According to Adobe, around 66% of visitors love to go through well-designed websites rather than difficult and complex web pages.
Here are the reasons that show you the need for UI design services:
Creating Brand Identity
Button designs, color, fonts, etc. are some aesthetics that come under UI. Appropriate themes combined with ideal color choices and design elements can make your web portal look different and better than the others. By looking at various elements such as logos etc. your visitors will be able to identify your brand. Professional UI design can offer you a customized web design that complements your brand value as well as the products or services you offer.
More conversions and retaining existing customers
Besides various positive aspects, there are certain negative things that come with UI. It depends upon how amazing your UI is that decides the conversions on your website. This affects the users’ activities such as whether they will leave or intend to stay on the website.
Once your website is able to influence customers in a positive way, they will surely come back and enhance your customer retention rate.
Main Components of UI/UX
Let’s discuss the major components of UI/UX designs:
The term interactive design refers to the development of conceptual design for an application or website representing your business. A good interactive design enhances the interaction of customers with your app or website landing pages. The key components of an interactive design are icons, space, color, font, aesthetics, sound, graphics, etc.
Information Architecture refers to the development of the basic structure of your business website or application. It depends upon the various requirements of the business and how the information architecture of the app or website will go.
The main objective of information architecture is to enable users to navigate through the application or website conveniently. There are multiple browsers available in the market and different users may opt to use different browsers so the selection of browsers should not have any impact on the navigation process.
The process of verifying the functionality and usability of the app or website design is known as wireframing. Hence by making use of wireframing the features and appearances of the application or website are tested before it gets finally released to users in the market.
It is the measurement of the friendliness of the app or website design towards the users. Usability involves the verification and testing of various metrics related to user-friendliness.
Testing the usability of any application or website enables us to determine whether the information users are seeking will be available for them to access. Even on their first visit to the app or web page, users must be able to access the needed information.
In this process, it is confirmed whether the website or application is converted to navigate. In case of any issues, those are resolved immediately.
It is a vital part of the user interface strategy. The visual design of the app or website decides how the interaction of the users with the brand will take place. It is a representation of your business brand. With the visual design, you will be able to determine the factors that are impacting the user interaction with the app or website. Visual design is not just limited to the selection of colors, fonts, or similar, it involves several factors beyond these.
Ways to Enhance UX Design of A Website
There are multiple factors addressing which you can improve the UX layouting of your website. Let’s discuss them all.
Keep Usability as Your Priority over Design
Usability as discussed above is one of the founding factors of a website. You can find a large number of websites nowadays on the web that is complex to use and are just like simple dummies. On such websites, you will see the wonderful design but pages are not capable of responding effectively to the users.
It means users will not be able to do the required action on such a website. The solution to this is to keep your focus on the content and the navigation. First of all, you need to think about your expectations from the customers. You may have a set of actions that you want your visitors to perform. Considering those actions, you should place content at the right places where users are most probable to take action.
Website Speed is Crucial
Consider you are visiting a website to purchase any product and it takes 3-4 minutes to get loaded. You can understand the level of frustration that a customer will have as a response to this. If this is the regular thing that occurs with a website, a lot of potential users or customers can get lost as a result of this. So, it is important to figure out this thing.
White Space is Most of the Time Powerful
As a website owner, you might feel that your website consists of a lot of white space. However, having white space is most of the time a good deal.
For a good design, it is necessary to have white space as it helps in making the website content more legible. Moreover, with adequate white space users can easily focus on the various elements around the content.
Additionally, white space can give users a feeling of freshness and openness. But this does not mean you make use of too much white space as overuse of white space can take up a lot of space so the elements should be combined in adequate proportion.
Properly Working Responsive Design
People surfing online nowadays are highly unpredictable, as they may use a tablet, a laptop, a desktop, or a smartphone to scroll through your website. So, to make sure that your website is conveniently accessible to them on all devices, your website should possess a responsive design. If your website is responsive, you can rest assured that whatever device they are using they will be able to easily scroll through it.
Highlight Unique Elements
If your website has something special or unique to offer, it is important to make it visually distinct. All those elements must be accessible to users easily. They must be able to find conveniently what they are hunting for.
If your website is not able to offer visual distinction for the elements, they may find scrolling your website difficult. To achieve visual distinction, you need to make your call-to-action elements stand out so that they can be easily accessible to visitors. Also, the search options on your website must be conveniently available and text needs to be easily visible.
Eliminate 404 and All Such Errors
It’s quite disappointing to the users when they face a 404 error and they would definitely not want to visit that page again. So, if your website has any such 404 error pages, it is important that you address them immediately. Those pages either need to be removed or redirected to the relevant pages so that a user doesn’t get frustrated.
So, you are now aware of the necessity of a good front-end UX and UI design. In addition to understanding their importance, you can follow the important tips discussed above to achieve a good UX design for your website and thus enhance user engagement which will be a great support for your online business for exceptional growth.